the Choreography of MAIYET for spring 2015

maiyet rock quary s15

This season Maiyet staged beautiful a presentation versus a conventional runway show. The collection was composed of clean lines, soft scarf like drapes, precision tailoring and a warm colour palette, which evidently (according to style.com) was accompanied by a poetic short film in slow motion ballet, choreographed to reflected the lyricism and force of inspiration behind the collection.  

As the label continues to grow each season, they are refining their craftsmanship. Quite literally, not only with their artisans around the world in developing countries, but within the New York studio, perfecting the Maiyet women!

“Passage to Dawn” a film directed and choreographed by Benjamin Millepied for Maiyet from MAIYET on Vimeo.

xx

Photos sourced from style.com and collaged by me. 

SUSTAINABLE E-TAILERS

It is exciting to see the growing demand for sustainable fashion. And by this, I mean the growth in the number of consumers as well as the number of very cool contemporary & luxury designers integrating sustainable initiatives into their company. The market is still small but ever growing as we see beautiful, desirable items that are equally, if not more engaging (because of the powerful initiatives packed within them) available for sale. Here are a few of my favorite online e-tailers that I particularly love and want to share with you.

Master & Muse

ambervaletta for masterandmuse Created by Amber Valetta, to provide a channel for sustainable shopping online. Amber has “sought out brands, artisans, designers and entrepreneurs who push the envelope in how fashion is designed, sourced, constructed and sold”. Partnered with YOOX.com to create “YOOXYGEN” a permanent eco-friendly project in collaboration with Master & Muse. The website is beautifully constructed with engaging designer bio-pics, easy to navigate layout & shopping, ultimately providing a luxurious shopping experience. Shop here 

Modavanti

modavantifounders You may recall I recently featured Modavanti when I interviewed with founders of the company. Modavanti is a one stop shop for consciously minded shoppers looking for sustainable, ethical, eco, organic, vintage, Made in USA, recycled, vegan, handmade, zero-waste items via their badge system. It’s awesome, easy and the selection is great and continually growing! They focus on clothing, bags, shoes, accessories, and wellness through natural beauty & lifestyle products. Mark my words, Modavanti will be the next net-a-porter in sustainable fashion. Shop here

 

Rev en Vert

Based out of London, this online shop is aesthetically pleasing to browse. The web layout is clean, minimalistic and sophisticated. It is an elegant, inspiring experience. They offer a variety of designers and brands to choose, from clothing, accessories, beauty and home wares, including Pamela Love, Hare + Hart, and Isabell de Hillerin. I love the designer brand profiles of each. They focus on companies that withhold local, sustainable, independent or ethical initiatives. I really look forward to watching their selection of designers increase! Shop here

Reformation

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  “The fashion and textile industry is one of the most toxic, chemically dependent industries on earth and the #2 polluter of clean water”

As a leader in the industry, Reformation prides itself in three ethos when it comes to their fabric selection:

  1. Sustainable materials options (albeit I wish there was a little more initiative to use more natural organic fibres like cotton, wools, silks…)
  2. Repurposed vintage clothing
  3. Rescued deadstock fabric from fashion houses that over-ordered

I have yet to personally interview them for my blog (it’s on my list), however one of the most important questions I often ask sustainable companies is what initiatives they integrate into their studio office space. Reformation, openly boosts about their eco solutions, which include the use of clean energy, eco packaging (hugely important), energy efficient fixtures & appliances, recycled hangers & office supplies, unbleached/ chlorine free paper products, 75% recycled paper content and non-toxic janitorial supplies… Now this is a work environment I can happily get on board with everyday.

Next to that, all garments are designed, manufactured, photographed and shipped from their LA office. What I love most is that the clothing is well priced and beautifully desirable to individuals who may or may not choose clothes based on their sustainable values. Because as we all know that at the end of the day, being sustainable is one thing, but if the product is not well designed or aesthetically inspiring to wear then you’re not going to buy it. And this is the most important ingredient to sustainable fashion, it must appeal to the unassuming or unaware customer.

Shop here

……………

With this in mind, I would love to hear if you have a particularly favorite online sustainable e-tailer or retailer. I am constantly researching to learn what is new and available!

Happy shopping… sustainably’

 

Photos sourced from company websites. Modavanti photo taken by Andrew Boyle.

MODAVANTI, SUSTAINABLE SHOPPING MADE EASY

Modavanti

Today I am really excited to share not only a great story and interview but I am thrilled to introduce a online retail destination to you. Modavanti, the sustainable style shopping mecca for ethical, vegan, eco, vintage, organic, made in USA … should I continue… contemporary fashions.

I reached out to the founders not long ago to inquire about featuring them here. I was thrilled when David Dietz the founder and co-owner of the Modavanti wanted to participate. It wasn’t long after that I met with Jesse, the Creative Director and co-owner. We met at Brooklyn Roasters in Dumbo and quickly dived into our mutual passions for sustainability, ethical and eco initiatives within fashion, health, lifestyle and so on.

Their story and journey in establishing Modavanti is inspiring and a true testament to honest integrity and intentions. I loved the moment when Jesse spoke about the community within the sustainable movement. Rather than designers, publications or competing retail destinations trying to be a proprietor about their initiatives, there is a real sense of community, conversation, sharing and helping to one another, as they all aim to achieve  the same goals in mind; awareness, growth, action and momentum in the sustainable fashion movement.

Already within their second year of establishment they are gaining a strong following and consumer base, having been featured in Conscious Magazine, among others.

Modavanti is a full service shopping location offering contemporary to designer labels in clothing, bags, shoes, accessories, beauty, home and wellness lifestyle. They offer varied price points and great incentives, like their modacycle program. They are the ones to watch within the online social ecom market, mark my word!

See my full interview below,

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Tell me about yourselves, your background and how you guys came to launch the company together?

Jesse and I actually met in the Middle East. Before Modavanti, we were working as conflict journalists in the Middle East covering the Arab Spring. I was writing for Policy Mic and Jesse was doing photography and digital media.

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What motivated both of you to work in the fashion industry & to begin a fashion e-com destination?

It wasn’t so much that we were motivated to work in fashion as it was to “start something that matters.” We are interested by fashion and design but it was the opportunity to both have a social impact and create a successful business that attracted us to sustainable fashion. Most people don’t realize that the textile industry is the third largest and second dirtiest industry in the world behind agriculture and oil and gas. That’s not right and we felt compelled to do something about it and do it with style.

I would love to learn about Modavanti’s philosophy and goals through the e-retail site, could you share this with me?

Our goal is to be the recognized destination for the socially conscious consumer to find clothing that fits her values without compromising on style. We want to be the site that coalesces the sustainable fashion movement and brings it to the mainstream.

Through these philosophies, what initiatives do you have in place to achieve these goals?

We want Modavanti to be a site that you can shop the latest trends, discover the newest brands and learn about the latest advances in sustainable fashion. To that effect, we have launched many initiatives to achieve those goals. We started ModaCycle, which is a way for consumers to responsibly give back and receive site credit for doing so, we’ve thrown flash mob fashion shows to show that sustainability is chic and we have a blog where we highlight and comment on the best in sustainable style.

Tell me about the badge system, how does it work?

The badge system was set up to allow customers to be able to easily shop their values.

We have 8 badges. On the Eco-friendly side: Recycled, Vegan, Eco-materials, Organic, Vintage and on the ethically-sourced side: Made in USA, Artisan made, Fair Trade. Brands must meet at least one of the badges 100% to be included on the site although we look for and strongly encourage brands to meet more than that.

How do you ensure the brands you represent meet the sustainable badge guidelines?

We speak with the designers and founders of the brands, visit designer showrooms if they are local, work off of third-party certifications and research brands on sustainable fashion blogs and publications. We do our best to work with brands that were recommended to us as well. However, we recognize that until we are big enough to send someone to each brand studio around the world, that at some point, choosing our brands still comes down to trust and our intuition that are brands are sincere.

_DSC3117What has been the learning curve since you launched Modavanti two years ago?

We’re still learning and still trying new initiatives or marketing campaigns. Technology and fashion are industries that move so quickly. If you don’t keep up you will be left behind so we are always tinkering and trying new things to give our customers a better experience.

What have you learned about consumer behaviour since you launched? What is trending?

We are undergoing an incredible shift in consumer behaviour towards sustainability and wellness. Organic foods, going to the gym and taking care of our health are trends that have exploded in the past decade and are here to stay. As that happens, more and more people are turning their attention towards understanding what they are wearing. There are so many chemicals and waste in our fashion and people are beginning to understand that those chemicals can really harm them, their children and the environment and are beginning to shop differently.

And with that in mind, what would you say customers are gravitating towards? Which brands, styles…?

Organic, Made in USA and vegan are our more successful badges. People are concerned about what they are putting on their bodies and looking for organic natural materials. When it comes to Made in USA, I think there is also a trend toward higher-quality and feeling connected to our communities. And of course there is a growing Vegan community who rightly refuse to protect animals with what they wear.

How has the company grown thus far? Do you sell outside USA? North America or global?

We currently only sell to the USA and Canada although we are hoping to introduce shipping to Europe and Australia soon.

What is the best part of having a fashion conscious company?

I couldn’t work for a company whose mission that I didn’t believe in. It’s incredible powerful to work towards a mission with a higher purpose. Climate change and labor rights are a huge challenge and problem, so to be able to work on something and work with such incredible brands that are attempting to make a positive difference is an incredibly uplifting and rewarding feeling.

_DSC3151And, what are the challenges of having a fashion conscious company?

There are many. A big one has been the stigma that “sustainability” is either too expensive or not stylish. Neither is the case. We are never going to compete with Walmart prices, but consumers shouldn’t want that. Those prices are morally bankrupt and lead to poorly made clothing that comes at the cost of others.

What has been the most important part in building a following and consumer base?

I think it comes down to being genuine and honest with the consumer. What we are building is difficult and we are not perfect, but we are working towards transforming and redefining an industry that has been known for waste and turning into one that hopefully will become cleaner, safer and better. I think that is something people respond to.

What sustainable business practices do you implement within your own studio office? (recycling, energy efficient operations etc…)

We recycle, use energy efficient lightbulbs, try not to use air-conditioning or heat and I wash my jeans in the freezer. It kills the bacteria more so than washing and uses no water. Everyone can do that!

Lastly, how do you envision your Modavanti transforming in the future?

We want to continue to grow our community and keep pushing the movement forward. This fall we are adding active wear and men’s wear (finally) which further shows the versatility of the sustainable fashion movement. Beyond that, while we’re starting with clothing but it doesn’t have to end there. We want to show you can live a complete sustainable lifestyle.

…..

Here are just a few Modavanti instagram snap shots of the amazing designer goods available on Modavanti. Already in my shopping cart is the black leather grocery bag from BAGGU & a pair of futuristic sunnies from Westward Leaning !!

Special thanks to MODAVANTI for welcoming me to your studio & sharing your story! 
Studio & Interview Photography provided the incredibly talented Andrew Boyle- thank you for capturing those moments!!

XX

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CANDAMILL : TRANSCRIBED

JEarnshaw_Annika_24

Back in February I had the wonderful pleasure to meet with Cindy and Cristian Vargas of Candamill, in their Brooklyn studios! If you are a regular reader, you may recall Part 1 + Part 2 of my interview with them here.

Cindy, a colleague of mine from back in the days at DVF, has since started her own company with her (also, may I add) very artistic brother. Together they’ve created a brand, designer label and a studio space to develop all their ideas. You cannot just simply categorize them under just one thing, they beautifully focus in all aspects of Design: Fashion (clothing, handbags + accessories), Jewellery, Art (painting, installation, + sculpture) and Interior design. However, rather then being the ‘jack of all trades and the master of none’, they carefully focus on specific pieces, crafting their art in that object and working with usually uncommon materials. It is a truly inspiring space and concept to which they have developed.

Here is their story and my interview with them,

ME: Tell me about how you started your label and what inspired you to begin working together?

CRISTIAN: Well we’ve wanted to work together for a long time and tried to figure out a way.  We began once Cindy graduated from university.

CINDY: I went to FIT and interned every semester, trying to take it a step further to build relationships with the factories. Even though I was an intern, I would go in and act like my role was important. I definitely learned a lot and realized what I wanted was not available in these positions. There was not a lot of creative freedom to be had in these internships. It felt like I had been interning for so long that when I graduated and began working it felt like another internship all over again. So together we decided we were ready to do this on our own and begin with a women’s collection.

ME:  And where did you go to school Christian?

CRISTIAN: Self taught actually, originally an artist painter, doing installations and conceptual & interior design work for clients around the country. Right out of school I started my own company doing murals, children’s rooms, whatever jobs I could get. From there I gained a lot of experience, failed a lot, which was my own form of education. Spending a lot of money trying to get a business going, some of which went well… I always wanted to do something in fashion. When Cindy graduated I had enough experience on how to start a business, so together we began with pop-up shops and throwing large parties in Soho selling art. Once we had a following we took the next steps in fashion. In hindsight I am not sure it was the smartest thing to do but it was our path.

ME: What is the concept behind your company and brand?

CRISTIAN: Its more of a process, we come up with new ideas every day and we are ambitious enough to say let’s do that!  Currently we represent 10 artists and manage their careers by hooking them up with galleries or sell their work through our buyers.. When people come to the studio they realize we sell art, “we’re art dealers” but we keep this separate to be fair to the artists. We also do interior design projects, such as restaurants. Recently we did the interior for a shoe store!

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CINDY: We are inspired by everything. Christian has always been the artist in the family, I’ve been in fashion, we are inspired by each other and learning how to merge the two passions. We never want to let go of the art side, even just the space here; it wouldn’t be the same without the artwork in it. We are always taking on projects not just to take them on, because they flow in and make sense. They are always connected.

CRISTIAN: Like photography, just because we needed to shoot our own stuff,  I think we have an obsessive nature, once we grab onto something we can’t let go, we have to know what it is and how it works.  Now we get some pretty nice things coming out of the studio through the photography side.

ME: So it is really about nurturing design in all aspects, not just in fashion or painting but in all these different facets?

CRISTIAN: Yes, this is what the studio is all about. It’s a creative space more than anything else. Right now the creativity is through fashion, photography, art. For example I paint as well. Anything could happen here!

ME: Would you describe your studio a little bit as a fashion + art incubator to other artists?

CINDY- Yes! Right now we have an artist Jani Benjamins, he’s been here the last 3 months, getting ready for a show in Chelsea. So this is an example of what is going on while we are working on the collection. We’ll mentor him when he’s here, look at his work, talk about it and provide feedback, which is well received by him. He also works for another very well respected artist as an assistant, so for him to trust our opinion and us, means a lot!

ME: What is the level of experience of your in-house artists?

CRISTIAN: We have a range.  I think the age of our company and who we are as a gallery, we continue to grow as we get bigger and bigger artists and thus have more to offer.  Similar to a music label, the bigger you are the more artists you can attract. We’ve been lucky to start with young artists and now some of them are traveling and doing shows. Anthony Vasquez is one of our oldest artists and he pretty much started out in Soho selling street art and now he’s doing projects for the Barclays, the NBA. We recently did a shoot for Michael Jordans 50th birthday, commissioned by ESPN and filmed with a time  lapse camera.  Now Anthony has sold out shows in Germany. his success is due in part to our mentoring and helping him present his work in the right way.  

ME: Ah ok! And tell me, how do you build your portfolio of artists?

CRISTIAN: Recommendation mostly, however we are selective, its more like do we get along with you, do we like your art, are we going to give you keys to our place. It’s worked out very well. All the artists’ get along, so it’s like this big family.

ME: Do you include a space for fashion designers as well?

CR  + CV: No, no just for artists.

ME: Do you source a lot of inspiration for the RTW collection from the artists or collaborate with them?

CRISTIAN: Yah definitely, inspiration may come from our artists, recently Liza Lacroix a talented young artist inspired  the colours we used for our fall collection. As well as, the colours for our Spring collection were inspired from Jani’s colour palette. However it is not something we show together. This is largely because the ideas are always changing and just like [our collection] their art will end up being something completely different in the end too. They may show up with their canvas one day and we’ll love it and the next time we see it its totally different. Neither good nor bad, but different than what first caught our eye and inspired us for our own collection.

ME: Wow! So a lot of different sources of inspiration to choose from.

CR  + CV: Yes, constantly!

ME: It seems like your differentiator is that you are not singularly focused on just one aspect of design, rather design as a whole (fashion, art, photography, interior design, jewelry, accessories etc…) and within that you simply focus on key elements of each?

CRISTIAN: Yes. For us it’s about not being afraid to work with other people. We work with fabricator designers for furniture and sculpture for fine artists. We work with them to create our handbags, hardware and bronze jewelry. We draw inspiration from these different industries and work with them to produce something uniquely different.

ME: I noticed these qualities with the handbag, it has a very industrial feel. Tell me about the creative design process!? It is very sophisticated for such a young label!

CRISTIAN: Thank you! The way it happened is well, me not going to school and Cindy being more technical in her approach. I think my naivety offering uncommon materials and finding unusual components and solutions helped. You know, I look in junkyards, finding materials and think how can we use this and make it new.  I’ll figure out how to apply it to the structure or hardware of the bag. Cindy will either say yah we can use this or no “you’re crazy”.

CINDY: Then we will fight and we’ll end up making what he suggested from the beginning (they both laugh)!

ME: I think that is great borrowing ideas from outside areas like furniture. Ok, so tell me about your signature handbag, the TRUSS TOTE:

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CINDY: The name “TRUSS” came from the truss of a bridge or building, as in pillars… carrying the weight! We always name our items off of what the collection is inspired by. In this case the fall collection was inspirited by bridge patterns.  Everything has a purpose. A lot of women who try this bag on really love it because of the dip in the middle; it makes it very comfortable under your arm. When we designed it, we wanted to make accessories that resembled sculpture, that were worthy of being seen as that, essentially as art!

CRISTIAN: We love sculpture! We wanted something you could put down on a table or shelf and it would demand attention… Where you can place it at the end of the bar table and it stands on its own.

ME: I love it! It’s of its own caliber. Can you share more about the design features?

CRISTIAN: We are pretty fond of the silhouette. We wanted to make something really strong and structural without any hardware. Still something light but with hard edges and with this leather we were able to achieve this. It’s very clean in that sense. The piping came about when Cindy took me to the garment district and was like we can pick from this selection” and I was like “well this is why all handbags looks the same, everyone’s going to the same vendors/ suppliers and area for trims and materials”. I was like give me some time and let me see what I can come up with to get inspired. We don’t design with the intention that this is a one season handbag, we design with [integrity] for it to be timeless, forever, a classic…

ME: Can we expect any new handbag styles to come?

CINDY: We are working on three new styles. Two of them we have created our own hardware. The Truss is the largest and the others are smaller handbags and clutches.

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Me: And tell me about what inspired your Fall 2014 ready-to-wear collection?

CINDY: Frank Stella’s protractor series. We played with the idea of curved detailing. A lot of our work has been so hard lately that we wanted to design something that was structured but soft.

CRISTIAN: We also have this futuristic, art deco & minimal aesthetic to us right now. It just seems pleasuring to us.

ME: And everything is made in New York?

CINDY: Correct,  the RTW collection and accessories are all manufactured in New York City’s garment district, we also work with a lot of local fabric suppliers. It’s exciting to see consumers responding to the importance of supporting designer products, made in the USA.

ME: Where are you currently selling?

CINDY: Online on our website, as well as with “The Cools.com” and OAK. They were our first store that picked up our first collection.

ME: Lastly, as you know one of my focuses is conscious design. What initiatives do you apply to your business practice or design process? Is this something you are interested in?

CINDY: Yes definitely! We design with intention of quality so it’s timeless, something you have forever or a very long time, using natural materials such as leather. We source our leather from upstate NY in Albany. They are really great because the entire hides are very well kept, so nothing goes to waste. We can use the entire hides and any scraps are used for trims on our clothing for example. 

CRISTIAN: Most important to us is to be fair. We are not wasteful nor are we at a place that we waste enough to be impact-full. However we constantly stay in check with one another. For example we switched from oil to acrylic spray paint, which was huge change in terms of toxic safety for our working space and from an environmental aspect.

CINDY: Also, there are still really bad working conditions here in NY and since we also work with local factories, it is very important for me to go into the factories and build a relationship with the pattern makers and sample sewers to make sure the conditions are safe and fair.

…..

And with that said, I cant wait to watch as Candamill continues to grow. Keep an eye out in the city- Those bags are sure to be the next big thing! On my wish list to say the least!!

a HUGE special thanks to Cindy & Cristian Vargas for letting me into your studio and sharing your story!

xx

all photos provided by the talented Jessica Earnshaw

FIRST WORLD NATION

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photo sourced by ecouterre

Raising controversy, Forever  21 opened an even cheaper sister brand F21 RED precisely located in LA’s South Gate working-class community of Azalea Shopping Center, where tops range between $1.80-3.80 and pants at $7.80. Evidently they are able to “deliver greater quantities of the styles [their] customers seek, while maintaining the value with entry-level category price points Forever 21 is known for offering” as Don Chang, Forever 21′s founder and CEO stated and shared on Refinery 29.

Needless to say, questions are being raised about the ethics, necessity & sustainability of such cheap fashions. Even in tough economic times, I think we can all agree that as a first world nation there is no need for clothing to be this cheap. Leeann Duggan from Refinery 29 makes a good point stating, “What does it say about the value we truly place on fashion — and the people who make our garments”. It is insult to injury to the 1133 factory workers who needlessly died, over 2500 injured and the hundreds of children consequently left orphaned from the building collapse of Rana Plaza in Bangladesh just over one year ago. While many other design houses and commercial brands are focusing transparency throughout the supply chain and while global initiatives beginning to be set in place to change the garment factory working conditions, one can only raise an eye brow to this low brow scheme.

canda.com photo rana plaza

Photo sourced from canada.com “Forever 21′s $1.80 shirts: How cheap is too cheap?”

… Now, the views expressed are of my personal perspective. Brace yourself, I am going to be quite candid with you here’

I say scheme for a reason:

  1. Despite this being Forever 21′s first test concept store, F21 RED (could be considered “cleverly”) positioned amongst America’s working-lower-class. Perpetuating an ill twisted system of keeping the lower class hungry for “better deals” and encouraging them to buy more with the mindset that they are getting a bargain and saving money.
  2. Dare I say this is a capitalist mindset?! … keeping the rich, rich and the poor, poor etc. (for lack of better word), distracting them with “lower prices!”
  3. It is essentially a garbatory of clothing that is not made to last beyond a few wears let alone a season, if lucky! Thus contributing to a global problem of disposable clothing clogging landfills and exponentially spewing toxicity into the environment for every component of its development, manufacturing and its final resting place… in the trash.
  4. F21 RED prices purposely make them accessible to an even younger generation of customers… “children & tweens”… who could now independently spend their allowance, babysitting or birthday money on these cheap fashions. It just feels icky! A way to exploit children at a young age, teaching them needless consumption and greed for more. Dont get me wrong, I loved fashion and to shop from a young age but I still had to save up my allowance for a shirt, it was a special treat, not the norm and certainly not financially accessible at these prices.
Livia-Firth

Photo sourced by ‘reve en vert’

Admittedly I was shocked (but not shocked) by the gusto in Forever 21 motives. Proudly, I am not a customer of their store and find the shopping environment and experience unpleasant, whilst obviously I don’t resonate with the company morals or business model. More so, I find it such an odd contradiction to the global sustainability movement, like a last attempt to make fast disposable fashion relevant whilst having complete ignorance, disregard and lastly respect to all those involved in the supply chain and purchasing consumer. There I said it!

With this in mind, lets talk about getting  “more fashion mileage per piece”, an article recently written by Livia Firth (Collin Firth’s wife) for the BoF. Livia is known for her sustainable fashion initiatives, particularly raising awareness through and with her celebrity, while encouraging other celebrities to follow suite, thus sharing the message to the vast public consumer.

Regardless if we are talking about a different consumers, the same mentality applies. At all price points and income levels, education and importance on the value of our purchased items needs to improve. For many, we no longer have any value, regard or respect for the clothing we buy. We buy shirt for friday night on friday afternoon and we accept that it’ll only last a few wears and be tossed away afterwards and yet we are ‘okay’ with this system. Literally throwing our money away.

Livia poignantly says,

For the last 15 years, we have been… buying clothing in a rush and discarding it just as quickly. Meanwhile, the cost of fashion has plummeted. You can buy full outfits for the same price as a sandwich and a cup of coffee. But the true cost is picked up by those unseen in the supply chain, working anonymously in difficult conditions, sometimes enslaved, and rarely mentioned — certainly not on the swing tag.

It is time to change the terms. Fashion brands must begin to acknowledge their debt to both the natural world and to the people who make their business possible. They need to invest in sustainable approaches both for their future and our future. Why in haute couture do we talk about the hours of work that go into hand embellishing a garment, but in fast fashion we ignore it?

And this is why I am disappointed with companies such as Forever 21 (F21 RED) for not taking initiative or responsibility for their role in society and the direct impact they have on both the thousands of anonymous garment workers and the consumers they target.

We all have a responsibility here and the ability to participate and affect positive or consequently negative change.

In truth, I’ve found myself most recently going through my own clothing, bored of what I have to choose from, desiring new “cool” pieces and seeing what I have to donate. In actual fact, I dont dispose of that much each season or year. I would be lying if I said there are not a few pieces in my donate box that were “fast fashion finds” that only made it through a few seasons. Those are the pieces that although I enjoyed wearing them for their short lived time, I regret purchasing. I would have rather paid more money for a similar, if not authentic variation of the style, made of better quality material where I could still wear it today. Now when I look for affordable trendy finds, I search out “quality pieces”  in natural fibres where I know it will withstand multiple washes and wears for a few seasons to go. Even still, I am leaning away from purchasing cheaper imitations to save up for the designer styles I ultimately desire, that will become staples in my wardrobe.

It is also a great time to get creative. Rather then tossing out what feels like “out-of-date” or “irrelevant” clothes in my closet, I have been finding new ways to reinterpret them with this seasons trends: Here are some of my tips and tricks:

  • Trying on new ways to wear a jacket or shirt (rolled up sleeves, popped collar, tucked-in…)
  • Cutting raw hem, edges and distressing on my denim jeans, jackets and shorts
  • Cutting new necklines or armhole shapes in “old” t-shirts with raw edges
  • Also bleaching & dip dying my denim
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photo taken by moi

I encourage each of us to buy more intentionally and get more “fashion mileage” out of each piece we purchase. To buy with commitment, integrity and a sense of liability, as we must not only fall in love with just the fashion itself but the stories the clothes bring within them.

 

FALL 2014 BEST ETHICAL + SUSTAINABLE COLLECTIONS

MIA, not the band… Me! And with good reason! I have a number of exciting projects underway. Never the less it’s left little time to post here and in my absence there has been so much I’ve wanted to share. My blog-to-do list is lonnnng…!!!

Fashion month may be over, however I think it’s the perfect time to reflect back at the month that was and review next seasons traceable trends…

Let’s start with the most luxurious ethical, sustainable conscientious designer collections this season on the runway.

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