It is exciting to see the growing demand for sustainable fashion. And by this, I mean the growth in the number of consumers as well as the number of very cool contemporary & luxury designers integrating sustainable initiatives into their company. The market is still small but ever growing as we see beautiful, desirable items that are equally, if not more engaging (because of the powerful initiatives packed within them) available for sale. Here are a few of my favorite online e-tailers that I particularly love and want to share with you.
Master & Muse
Created by Amber Valetta, to provide a channel for sustainable shopping online. Amber has “sought out brands, artisans, designers and entrepreneurs who push the envelope in how fashion is designed, sourced, constructed and sold”. Partnered with YOOX.com to create “YOOXYGEN” a permanent eco-friendly project in collaboration with Master & Muse. The website is beautifully constructed with engaging designer bio-pics, easy to navigate layout & shopping, ultimately providing a luxurious shopping experience. Shop here
You may recall I recently featured Modavanti when I interviewed with founders of the company. Modavanti is a one stop shop for consciously minded shoppers looking for sustainable, ethical, eco, organic, vintage, Made in USA, recycled, vegan, handmade, zero-waste items via their badge system. It’s awesome, easy and the selection is great and continually growing! They focus on clothing, bags, shoes, accessories, and wellness through natural beauty & lifestyle products. Mark my words, Modavanti will be the next net-a-porter in sustainable fashion. Shop here
Rev en Vert
Based out of London, this online shop is aesthetically pleasing to browse. The web layout is clean, minimalistic and sophisticated. It is an elegant, inspiring experience. They offer a variety of designers and brands to choose, from clothing, accessories, beauty and home wares, including Pamela Love, Hare + Hart, and Isabell de Hillerin. I love the designer brand profiles of each. They focus on companies that withhold local, sustainable, independent or ethical initiatives. I really look forward to watching their selection of designers increase! Shop here
“The fashion and textile industry is one of the most toxic, chemically dependent industries on earth and the #2 polluter of clean water”
As a leader in the industry, Reformation prides itself in three ethos when it comes to their fabric selection:
- Sustainable materials options (albeit I wish there was a little more initiative to use more natural organic fibres like cotton, wools, silks…)
- Repurposed vintage clothing
- Rescued deadstock fabric from fashion houses that over-ordered
I have yet to personally interview them for my blog (it’s on my list), however one of the most important questions I often ask sustainable companies is what initiatives they integrate into their studio office space. Reformation, openly boosts about their eco solutions, which include the use of clean energy, eco packaging (hugely important), energy efficient fixtures & appliances, recycled hangers & office supplies, unbleached/ chlorine free paper products, 75% recycled paper content and non-toxic janitorial supplies… Now this is a work environment I can happily get on board with everyday.
Next to that, all garments are designed, manufactured, photographed and shipped from their LA office. What I love most is that the clothing is well priced and beautifully desirable to individuals who may or may not choose clothes based on their sustainable values. Because as we all know that at the end of the day, being sustainable is one thing, but if the product is not well designed or aesthetically inspiring to wear then you’re not going to buy it. And this is the most important ingredient to sustainable fashion, it must appeal to the unassuming or unaware customer.
With this in mind, I would love to hear if you have a particularly favorite online sustainable e-tailer or retailer. I am constantly researching to learn what is new and available!
Happy shopping… sustainably’